I read recently new information that I was already aware of. The traditional press release is DEAD! Yep. Gone, buried and about as obsolete as an 8-track tape!
That's because media outlets today are looking for the the story behind the boring statistics and mundane everyday occurrences. At CMF, one of the things we pride ourselves on is that we know the difference between a good headline and great story.
Jeremy Gutsche, trendhunter and author of the new book Exploiting Chaos, says rule #1 is to relentlessly obsess about your story! In other words you should be constantly discovering and evaluating viral trends and innovation and how and where you fit into the creative structure.
It is true! Today's global marketplace demands that you create and cultivate your story into something that connects you, your message, your brand in order to travel faster than ever before!
Wishing you success!
Deborah
